The Catalyst is involved in rolling out a year-long intervention for a major beverage company for significantly ups-killing the front line channel sales team across a range of competencies. The entire program conception, design and implementation across 200 team members Pan-India has been done on experiential learning principles and complemented using constant on-job reminders and reinforcers.

Business Problem:

Lack of skill as well as will across a major cadre of front-line sales executives leading to everyday sales loss.

Diagnostic conducted:

A deep-dive analysis of the work environment, competitor challenges as well as skills and attitudes conducted across locations for the frontline sales team.

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