Customer Empathy Map
Overview: Learning maps are colorful table-sized “maps” that serve as the centerpiece of a learning experience. These maps are custom-created for the client based on stakeholder calls done prior to the workshop. A particular client process/model or problem is mapped out, cards with trigger questions are designed to discuss inter-dependence between various parts of the map, identify gaps and focus areas, draw conclusions and develop new insights. Competitive games, challenge scenarios, videos and online activities can be added to the experience to build long-term knowledge retention. Our designers, consultants and artists work with your subject-matter experts to gather data and produce unique ?Discovery Learning Maps? that are customised to your training needs.
Game Format: Learning Maps
Learning Outcomes: Construct an Empathy Map for Various Customer Segments, Create Consumer Insights, Build them into Product and Market Strategies
Target Audience: Marketing Managers
Duration: 2-3 Hrs
Ideal Batch Size: 10-15
Infra Required: Indoor